Chapter Zero is a non-profit organisation committed to building a community of climate active and aware industry leaders. Inspiring and equipping them with the tools to deliver on a path to net zero.
With over 2,500 members in the UK and bold ambitions for growth, the team were looking for a fearless campaign to drive brand awareness that extended beyond typical imagery and messaging associated with climate change.
My solution was editorially inspired, using bold sweeps of colour and confident typography as the backdrop for a suite of illustrations. I then created scenes and compositions, complemented with thought-provoking copy, which added further interest.
The components worked as a complete design system which was rolled out across an integrated marketing strategy. The results of which saw a significant rise in membership numbers and increased attendances at events and workshops.
